Honda Transalp

For a time, dads across the country were seriously questioning their sense of adventure. So we opened up a portal to the great outdoors and gave them the all-new Honda Transalp – a fully-reimagined bike from the 80’s built with modern touches to take riders to the farthest reaches of their imagination.

LAUNCH FILM

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BROADCAST

Before long, the Transalp took the internet by storm. People were test riding it and mansplaining it all across YouTube.

DIGITAL MEDIA

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PAID SOCIAL

RESULTS

🏍️ 2024 Silver Telly Award

🏍️ 4x adventure bike engagement across YouTube and Instagram

🏍️ Post campaign launch, consumers sold out the bike through model year end

🏍️ Organic social posts encouraged more women to get into adventure biking given the bike’s lower seat height, and Honda indeed saw more female adoption

🏍️ We asked YouTubers and brand partners to extend the campaign success with a ride across the West Coast

Senior Team: Allie Banasik / Sam Platt
ECD: Michael Miller
Agency: Dailey / Gravity Global
Production: Picture North
Director: Kurt Schneider
DP: Tim Sessler
Talent: Jim Shipley