MidFirst


 

 

MidFirst Bank

We’ve all dreamed of owning our own [something] shop. But for those who really hope to see their ambitions come to life, there’s MidFirst Bank – a caring, cash-on-hand partner specializing in turning big dreams into reality.

 

BROADCAST HERO

 
 



VACATION :30

 
 



FACTORY :30




CUPCAKE :15s

 

RESULTS

🏦 Hermes Platinum Award – Integrated Marketing Campaign

🏦 16 Telly Awards, including 6 Gold Telly’s

🏦 Successful strategy with a brand-first fully integrated campaign informing broadcast, digital, print, radio, and social

🏦 Effective multi-media execution across TV, CTV, Paid Search, Digital, Print, and OOH

🏦 155% increase in social media audience

🏦 4x cross-platform engagement

 

Senior Team: Allie Banasik / Sam Platt
Creative Director: Tim Kelly
CCO: Marcus Wesson / Bobby Pearce
Agency: Gravity Global
Director: Brandon Nicholas
Production: SEED Media Arts