Honda fans have a bike for every occasion. Long-distance tour bike riders have an ATV or side-by-side at the ready, while diehard motocrossers enjoy their MiniMOTO pocket bikes for commuting. So, to encourage continued brand loyalty, I helped produce and edit shareable short-form IG Reels to keep the brand top of mind while introducing new product offerings along the way.
For the Transalp launch, we tapped 11-time Baja 1000 Champion Johnny Campbell to create our “Built for Adventure" series – an episodic content piece that takes place in a biker garage, educating adventure riders on the Transalp’s versatile on- and off-road capabilities. (See first video)
